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Monday, August 3, 2020 | History

2 edition of Interpersonal contact and exposure to mass media during a presidential campaign found in the catalog.

Interpersonal contact and exposure to mass media during a presidential campaign

Dick H Baxter

Interpersonal contact and exposure to mass media during a presidential campaign

by Dick H Baxter

  • 282 Want to read
  • 33 Currently reading

Published by University Microfilms in Ann Arbor .
Written in English

    Subjects:
  • Elections -- New York (State) -- Elmira,
  • Presidents -- United States -- Election -- 1952,
  • Public opinion -- United States

  • Edition Notes

    Series[University Microfilms, Ann Arbor, Mich.] Publication no. 3099
    ID Numbers
    Open LibraryOL14545895M

    This study investigates political communication as a mediator of the socializing effects of major political events. We earlier found that presidential campaigns are occasions for increased crystallization of partisan attitudes among adolescents (Sears and Valentino, ). But what drives the socialization process during the campaign? Either the campaign saturates the media environment with.   An analysis of political bias in evening network news during the presidential campaign. Unpublished doctoral dissertation, University of Oklahoma, Norman. Mutz, D. C. (). Media, momentum and money: Horse race spin in the Republican primaries.

      Messages Received: The Political Impact of Media Exposure - Volume 87 Issue 2 - Larry M. Bartels Interpersonal Communication and Mass Communication During the First All-German Election Campaign. European Journal of Communication, Vol. 9, Issue. 4, p. In an analysis of opinion change during the presidential campaign, adjusting. In the past, “interpersonal providers of information were ranked as much more important than institutions or the mass media as sources of political news. [Today] people may bypass the most knowledgeable information provider to ask questions of someone they know” (C ase et al., , p. 64).

    The election of Donald Trump and the great disruption in the news and social media. Donald Trump's election as the 45th President of the United States came as something of a surprise—to many analysts, journalists, and voters. The New York Times's The Upshot gave Hillary Clinton an 85 percent chance of winning the White House even as the returns began to come in.   It is essential reading for any scholar interested in the theory. After describing the theory, Festinger divides the book into four sections probing the implications of dissonance theory: consequences of decisions, effects of forced compliance, exposure to information, and the role of social support. Festinger, Leon.


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Interpersonal contact and exposure to mass media during a presidential campaign by Dick H Baxter Download PDF EPUB FB2

This study compared mass media and interpersonal influence during a reproductive health communication campaign in Bolivia using the following six behavior change steps: awareness, detailed knowledge, attitudes, intention, interpersonal communication, and family planning method by: In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior.

Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media's role and effect in shaping modern culture are. This model predicts that campaign ad exposure stimulates information seeking via the mass media, which, in turn, leads to interpersonal exchanges about politics.

Of course, this is not meant to suggest that political advertising does not exert a direct influence on participation above and beyond news consumption and citizen by: of political strategists, the production of campaign material b y PR professionals, sky-rock- eting campaign costs and the prominence of the mass media as th e central campaign arena (see for example NegrineNord & StrömbäckMancini & Swanson ).

The Relationship between Media Use and Interpersonal Communication. From the early days of communication research, scholars have suggested that interpersonal communication mediates the effects of media exposure on human behaviors, which produces the classic two-step flow model (Katz, ; Katz & Lazarsfeld, ) and its variants, such as the communication mediation model (Shah et.

For example, a study of an HIV/AIDS mass media campaign in Kenya revealed a dose-response relationship, whereby a higher intensity of exposure to the campaign media led to more favorable outcomes such as safer sex, higher perceived self-efficacy in condom use negotiation and higher perceived condom-efficacy.

This paper combines a content analysis of media campaign coverage with an Election Day exit poll to explore the impact of a real-world campaign—the campaign for the U.S.

Senate in Minnesota. To extend past research on interpersonal communication and campaign effects, we hypothesized that anti-drug mass media campaign message exposure indirectly affects visiting anti- and pro-drug websites through targeted parent–child and friend-to-friend communication against drugs, as well as through having drug-related discussions during organized group activities.

analyzing the votersi decision-making processes during a presidential election campaign. The study revealed evidence suggesting that the flow of mass communication is less direct than previously supposed. Although the ability of mass media to reach a large audience, and in this.

This study reassesses the ability of the mass media to influence voter opinions directly. Combining data on media content with individuals’ assessments of British political parties during the general election campaign allows a test of newspapers’ persuasive influence in a way previously considered a ‘virtual impossibility’.

voters during the Presidential campaign, McCombs and W iver () and Weaver (), found that extensive use of mass communication to follow the campaign inereased with the strength of need for orientation. The greater the need.

ion, the gr ater use made of mass. communication to. n about the campaign, candidates, and issues. A study to determine the agenda-setting role of the mass media concerning the political interests of the general public during the presidential campaign is reported.

Agenda-setting refers to the transfer of concerns from the media to the general public. The concept is. Abstract. In this study, we use an information utility framework to examine people’s communication behaviors during presidential elections.

Data from the National Annenberg Election Study (, ) and Google Trends (, ) reveal increases in several communication behaviors (e.g., attention to campaign information, discussing politics, internet searches) closer to.

Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.

Selective exposure has also been known and defined as "congeniality bias" or "confirmation bias" in various texts throughout. Download Citation | Interpersonal political communication in election campaigns in a comparative perspective | This chapter investigates differences in the nature and relevance of interpersonal.

mobilizing effects of the media during a political campaign. Those effects could be generated either by general arousal of interest and emotion or differential arousal of certain groups by focusing on particular issues.

In their study of Elmira, New York, during the presidential campaign, Berelson, Lazarsfeld and. We assessed how community education efforts influenced pregnant women’s Zika prevention behaviors during the Centers for Disease Control and Prevention–Puerto Rico Department of Health Zika virus response.

Efforts included Zika virus training, distribution of Zika prevention kits, a mass media campaign, and free home mosquito spraying. American news media emphasizes more than ever the “horse race” aspects of the presidential campaign.

This has led to criticism that audiences are not being given more substantive information about policy. Key Terms. horse race: An exciting and arduous competition (as in a political campaign). Social media, news platforms, and partisan exposure: Voters’ media preferences during the the presidential campaign season.

In D. Schill & J. Hendricks (Eds.), The Presidency and Social Media: Discourse, Disruption, and Digital Democracy in the Presidential Election (pp. 37. President Obama was the first president to successfully leverage social media before it became as ubiquitous as it is today.

His AMA (Ask Me Anything) on Reddit, the popular networking site, quickly became one of the most popular threads of all time. Public officials routinely control press access and media exposure. Control becomes particularly sensitive in times of crisis or war.

For example in February in the face of ongoing press questioning whether Bush had fulfilled his obligations while serving in the Texas Air National Guard, his staff released his military records.About.

The two-step flow of communication model hypothesizes that ideas flow from mass media to opinion leaders, and from them to a wider was first introduced by sociologist Paul Lazarsfeld et al. in and elaborated by Elihu Katz and Lazarsfeld in and subsequent publications.

Melvin DeFleur and Sheoron Lowery argue the book was much more than a simple research report: it.o Examined influence of mass media on public opinion during a presidential campaign • introduced notion that interpersonal communication moderated certain mass media effects two-step flow model of communication (opinion leaders use info form media to audiences and that swayed audience more than direct contact with media).